Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. This also requires a new filing system method for storing the bites and bytes.
In this article, we will go into greater details on:
* Why slogans are important in today’s society fast-pace information systems.
* What is a slogan?
* Learn the six major types of slogans.
* The many uses for slogans.
* Seven ways to make slogans memorable.
First, lets create a clear definition for a slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.
Second, what makes a slogan memorable? Brevity is first in line — normally 10 words or less. Rhythm is the only exception to brevity. Rhythm is easier to create if there is an association to the receiver’s past — like a particular jingle on TV during their teen years for those now in their 50s. I still hold one from a TV ad long ago, “Winston tastes good like a cigarette should.” And I never smoked.
An additional method is through repetition or language vividness. More on this later.
Third, what are the benefits for using slogans? Brevity, as mentioned earlier, meets the requirements of today’s fast pace. Slogans also influence decisions, persuade, and add credibility. Our brains are like filing cabinets. A slogan makes it easier to file and pull when needed. For NLPers, neuro-linguistic programming, slogans create anchors. When people repeat the slogan, then consider it filed.
There are five major slogan types:
(1) A feature — a uniqueness or difference between a substance, product or object. Ex: “Write an ebook in 7 days.”