Without question there is far more competition now for every job posting. The recession has been exceptional hard on certain professions, especially civil engineering. The number of new jobs has been few compared to the number of individuals seeking employment. In this environment, you need an edge to set yourself apart. One of the best strategies is to use industry specific keywords or buzz words in both your Cover Letter and Resume.
After taking care of the basics, grammar and spelling, the next write or modify the Cover Letter and Resume specifically for the job posting. This is accomplished by embellishing the content with keywords and keyword phrases. Filling the documents with buzz words is just as important as action verbs. Keywords and Keyword phrases are normally nouns that are job-specific, profession-specific and/or industry-specific. The buzz words can be related to skills, technological terms and descriptions of technical expertise (including hardware and software in which you are proficient), job titles, certifications, names of products and services, and industry buzzwords and jargon. They may also include types of degrees and names of colleges and company names. Awards you have won and names of professional organizations to which you belong can even be used as keywords.
A list of keywords and keyword phrases can be created using several techniques. Some of the more common techniques are:
There are two main areas to use these keywords; written and oral.
The key strategy that just might win you that next job is keyword and phrases throughout your Cover Letter and Resume. Review the keywords utilized by the job posting and the industry, and then repeat those keywords back to the reviewer.