We’ve come a long way from job hunting in the classifieds. Today, we look to the web and investigate many different sources. Employee websites, job boards, association websites, higher education career centers, job search engines and blogs all offer information on jobs. Yet, with so many diverse sources online the question remains…How can companies most effectively inform job seekers about new jobs?
One of the most popular options is to post jobs on a large internet job board. Job seekers use keywords to refine search results but will often pull up irrelevant jobs. For instance, the keywords “medical director” will pull up any listings with the word “director” or multiple listings of the same job. Job boards may not have all the available jobs as they rely on employers to pay for postings.
So disgruntled are job seekers from this type of job search that they are now turning to social networking sites to find contacts with information on jobs. Networking will help job seekers learn about positions not advertised on the web. However, it takes time to develop relationships and people may be wary of those outside their network. Why would you give inside information about a job in your company to a friend of a friend who “friends” you on Facebook?
Job seekers need real time information on jobs to find the best opportunities for their career path. Companies should use a real time method for reaching job seekers to fill vacant positions quickly. One that is low cost, easy to update, and found in standard job search results.
The answer might just be in our in box. Landing pages are often used for advertising retail promotions. They present real time information, such as a Memorial Day sale or a movie club trial membership. They often communicate a temporary call for action. Check out our new deals! Limited time offer! The landing page gives just enough information to entice a visitor to link to the main website.
Companies are now beginning to use landing pages to advertise jobs. A landing page appears as a message between the original link, such as a logo or banner ad and the homepage. It is designed with a specific audience in mind–one that will be motivated to click through a link to the website. It is a sophisticated billboard that asks the visitor, “Do you want to know more about this job? Let me lead you to the information you want-click here.” Vertical job search engines are offering this feature through their directories and have templates for companies to design their own landing pages with text, links and pictures.
An additional perk for advertising jobs on landing pages is they are read separately by web crawlers, improving a website’s SEO (search engine optimization) or ranking on a search engine. When a job seeker searches with the keywords “nurse jobs” in a general search engine, landing pages with matching keywords will be listed in the search results.
Companies can change the text of their landing pages at any time, making real time new jobs available to job seekers immediately. The landing page is an excellent tool for companies promoting new job openings as they assure job seekers they have finally landed in the right place.