The secret to making a lot of money from pay per click is to create campaigns that make you money (Easier said than done). Once you have a lucrative campaign in place, then you simply put more money into it. You keep creating campaigns until you are making the kind of money you want to make.
Once the campaigns are in place, the system is very simple to maintain. You need to test and track your results to make sure your campaigns are continuing to make money.
The problem here is that there’s a lot of trial and error involved. Learn the fundamentals of pay per click marketing BEFORE you spend away your hard earned money.
To help you get started, here are five tips:
1. Find out what’s hot to sell.
There are plenty of ways to do this: Google Trends, eBay, Yahoo, Lycos Top 50 and others. You may also do keyword researches.
Writing ads is very different from writing content, and the skills are different. What’s key here is choosing the right product to promote and then writing a good ad.
2. Do your keyword research.
You want keywords with lots of searches and little competition. This may seem a hard thing to do. Notice though that I said little competition, not no competition. If there’s no competition for a keyword, something may be wrong with the keyword and it won’t pull sales. Avoid it.
3. Find products to sell.
You have lots of choices here: digital or physical, high cost, low cost, cost per action, pay per sale, memberships.
What you choose to offer depends on your keywords. Keywords help you determine what the solution is to your visitors’ problems. Offer them a solution to their problems, and you make the sale.
4. Start with free pay per click traffic.
There is a ton of free pay per click traffic available on the internet. Do a search in your favorite search engine for a term like “free pay per click traffic” (Use the quotes. You will also find this without the quotes.) Look for directories that list pay per click search engines. This will allow you to compare traffic deals.
5. Get rid of bad campaigns; increase good campaigns.
Bad campaigns cost you money. Test them only as long as necessary to see what is making you money.
If you have campaigns that are making you money, then increase the amount of money you are spending to increase the amount of money you are making.